who we are

Our Story

Twofold is an independent firm specializing in the fields of User Experience Strategy, User Interface Design and Development. For 20 years we’ve helped companies improve user and customer experience to help them make money, save money or both. The company is run by business and real-life partners Eli and Joe Natoli.

Our Team

Twofold’s core team is comprised of specialists, not generalists. This approach streamlines workflow, maintains efficiency and ensures adherence to best practices. It means that at every turn, you’re dealing with a subject matter expert whose knowledge and experience is brought fully to bear. Meet our team leaders below.
Eli Natoli
Principal | Project Director

Twofold owner Eli Natoli’s extensive background in application, systems and web development management spans nearly 20 years. Her unique ability to manage multi-disciplinary teams — and complex technology — delivers truly successful outcomes for a diverse range of commercial and government clients.
Joe Natoli
Principal | Chief UX Architect

Recognized as a thought leader in UX and UI design, Joe Natoli has a 20-year track record of successful outcomes for clients in nearly every industry. His broad body of work spans the realms of online, offline and mobile interaction. Joe also trains clients’ teams to harness and apply the power of UX in their own organizations.
Vishvanath (Vishy) Singh
Lead Developer

From enterprise systems to software products and mobile apps, Vishy Singh has remarkable depth across multiple aspects of information technology. Equally versed in everything from requirements analysis to documentation and implementation Vishy is an excellent communicator with strong analytical skills. He has deep roots in object oriented programming, in addition to domain knowledge of Web 2.0 social networking applications using open source APIs, such as Google, Facebook (REST API and Graph API), Twitter, Amazon, ebay and Bonanza. In addition, Vishy drives our ability to deliver rich user interface design using AJAX, JSON and JavaScript libraries such as jQuery.
featured work

featured clients