Public Website Redesign
Our friends and partners at Harmony Crew
brought the Twofold team in to help reimagine and redesign Bialek Environments’ website. Founded in 1949, Bialek provides contract office furniture and design services to corporate businesses, education, government and healthcare clients in the Mid-Atlantic region.
Bialek was essentially a first-class operation saddled with a third-class website. The existing site gave prospects no indication of the firm’s deep expertise, rich history or massive body of work. We made it our job to fix all that.
We dove deep with the Bialek team to uncover the aspects of its people, services and its work that resonated most with customers across multiple areas, from government agencies to commercial contractors to healthcare organizations. Each audience needed to quickly be able to see themselves in the firm’s approach and offerings.
Through an iterative process of content development and wireframe prototyping, Twofld collaborated with Bialek stakeholders to craft a more compelling, accurate picture of the brand.
The new website delivers a ‘show and tell’ approach that clearly illustrates Bialek’s credentials, professionalism and passion, giving the work itself center stage. The Bialek team is thrilled with the results and we are proud to have helped them succeed online. View the site >>
Bialek’s previous website did a poor job of showcasing the firm’s passion, commitment and brilliant creative work.
Bialek’s new site provides an accurate reflection of the brand and clearly shows, rather than tells, its value.
As part of its deliverable report, Twofold provided wireframe examples showing possible labeling, navigation schemes and information architecture.