Everything starts with understanding the needs of the business and the project goals that can’t always be easily articulated. So at the beginning of every project, we ask key project stakeholders questions. A lot of questions. And we listen intently to the answers.
What’s possible? What’s feasible? What’s appropriate? What will position you to stand apart from competing organizations or products, in terms of attracting customers and communicating value or differential?
Twofold’s job is to make sure that experience matches expectation. In order to do that we have to find a way to create a value loop. A scenario where value goes out to the user, simplifying user tasks and encouraging frequent use. And in doing so, that value comes back to the organization in the form of sales and reduced costs for management, maintenance and support.
Once we know what we’re building, who we’re building it for and why it matters, we move to design. This is where our UX and UI designers collaborate to envision a memorable, branded experience by addressing the emotional – as well as rational – needs of users.
Every user interaction that takes place should reflect the brand value. Every visual element on every screen should increase recognition, loyalty and satisfaction. To enable this, Twofold follows an activity-based design process that eliminates the risk that users will be disappointed or will reject the new offering. We favor an iterative approach that allows teams to quickly put ideas out for client review and refine them. In addition to increasing the number of great ideas and the quality of design, this approach provides a structure to allow the appropriate number of people to participate in the design process.
© 2014 Twofold LLC. All Rights Reserved.